Monthly Beauty Boxes Compared: Which Subscription Offers the Most Value?

3 minute read

By Liam Hawthorne

The thrill of receiving a curated box of beauty goodies at your doorstep each month is hard to beat. From skincare saviors to bold new makeup, beauty subscription boxes promise discovery, convenience, and serious value. But with so many options out there, how do you know which one gives you the best bang for your buck?

We broke down five of the most popular beauty boxes—looking at cost, product variety, full-size vs. sample ratios, and estimated retail value—to help you find the subscription that actually delivers.

1. Ipsy (Glam Bag): Customizable, Affordable, and Discovery-Focused

Why it stands out:
Ipsy’s Glam Bag is a solid starter box for beauty beginners or sample lovers. Each bag is curated based on your preferences, so you’re more likely to receive relevant products. While most items are travel-sized, the value adds up quickly, and you’ll often discover niche or indie brands you wouldn’t find in stores.

Best for: Those who want a little bit of everything without spending a lot.

2. BoxyCharm (by Ipsy): Full-Size Luxury at a Mid-Range Price

Why it stands out:
BoxyCharm is the upgrade for those ready to go full-size. It frequently includes high-end brands like Tarte, Anastasia Beverly Hills, and Glow Recipe. While not every box hits the mark for every subscriber, the sheer product value is undeniable—often quadrupling the price paid.

Best for: Skincare and makeup lovers who want luxury items without paying retail.

3. Allure Beauty Box: Editor-Curated, Skincare Heavy

Why it stands out:
Curated by Allure editors, this box tends to focus more on skincare and trending treatments than colorful makeup. Subscribers often get early access to buzzy products or brands that beauty insiders love. Bonus: The subscription occasionally includes coupons and promo codes for future full-size purchases.

Best for: Skincare enthusiasts and trend-followers who want to try what beauty editors actually use.

4. Birchbox: Sample-Size Curation with a Wellness Twist

Why it stands out:
Once the leader in beauty subscriptions, Birchbox has evolved to include more wellness and self-care items alongside classic beauty. While it’s not as flashy or high-value as some competitors, it’s great for those looking to dip their toes in without commitment—or clutter.

Best for: Minimalists or skincare-curious shoppers who want to experiment without feeling overwhelmed.

5. FabFitFun: Beauty + Lifestyle for Seasonal Value Seekers

Why it stands out:
While not monthly, FabFitFun delivers a beauty experience worth mentioning. Each seasonal box includes not only skincare or makeup but also items like candles, fitness tools, or home goods. It’s a great option for someone who wants beauty and lifestyle value rolled into one.

Best for: Those who love surprises and want variety beyond traditional beauty.

Which Box Offers the Most Value?

Subscription Monthly Cost Est. Box Value Full-Size Items Customization Best For
Ipsy Glam Bag $14 $50+ 1 (usually) Yes Beginners, variety
BoxyCharm $30 $125+ 5 Yes Full-size beauty fans
Allure $25 $100+ 3+ Limited Skincare lovers
Birchbox $15 ~$50 0–1 Minimal Beauty minimalists
FabFitFun ~$20/month $200+ 6–8 Yes Lifestyle & beauty fans

Final Thoughts: Value Beyond the Price Tag

While each beauty box offers different strengths, the best value depends on what you’re looking for. If you want luxury skincare at a drugstore price, Allure and BoxyCharm shine. If you prefer a sampler vibe with some fun and flexibility, Ipsy is hard to beat. And for those who love a little lifestyle with their lipstick, FabFitFun brings serious bang for your buck—just not every month.

Ultimately, the best beauty box is the one that matches your routine, reflects your interests, and feels like a treat every time it hits your doorstep.

Contributor

Liam Hawthorne is a passionate writer known for his insightful perspectives on contemporary issues. With a background in sociology, he weaves complex narratives that challenge societal norms. When he's not writing, Liam enjoys hiking in the mountains and capturing nature through photography.