There’s nothing more satisfying than discovering a beauty dupe that looks, feels, and performs just like its high-end counterpart—especially when it costs a fraction of the price. Thanks to the savvy communities of TikTok, Reddit, and YouTube, more and more budget-friendly alternatives are being unearthed and tested side-by-side with cult-favorite luxury products.
If you love quality beauty but not the steep prices, this list is for you. Here are some of the most viral and vetted dupes that actually deliver on performance, according to real users across the internet.
1. Charlotte Tilbury Flawless Filter vs. e.l.f. Halo Glow Liquid Filter
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High-End: Charlotte Tilbury Hollywood Flawless Filter – $49
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Dupe: e.l.f. Halo Glow Liquid Filter – $14
This glowy skin staple from Charlotte Tilbury gives a radiant, lit-from-within look that doubles as a highlighter, primer, or mix-in for foundation. Enter e.l.f.’s Halo Glow Liquid Filter, which TikTok has crowned the ultimate dupe—and not just for the price. With similar packaging, texture, and luminosity, the e.l.f. version has become a viral hit for delivering that same dewy glow.
Reddit verdict: “Can confirm—they look identical on the skin. I don’t think I’ll ever go back.”
2. NARS Orgasm Blush vs. Milani Baked Blush in Luminoso
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High-End: NARS Blush in Orgasm – $32
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Dupe: Milani Baked Blush in Luminoso – $10
NARS Orgasm is iconic for a reason—it’s the perfect peachy-pink with a hint of gold shimmer. But Milani’s Baked Blush in Luminoso hits the same warm tone and radiant finish for less than a third of the price. While Luminoso leans slightly more coral, it blends just as beautifully and gives that healthy, radiant flush.
YouTube tip: Layer it over cream blush for a glow that lasts all day.
3. Laneige Lip Sleeping Mask vs. Burt’s Bees Overnight Lip Treatment
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High-End: Laneige Lip Sleeping Mask – $24
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Dupe: Burt’s Bees Overnight Intensive Lip Treatment – $8
Laneige’s glossy, ultra-hydrating lip mask has been a bedtime staple for years—but Burt’s Bees has quietly launched a dupe that TikTok insists is just as good. The Burt’s Bees version is rich in natural waxes and oils, smells great, and leaves lips soft by morning. Bonus: It’s clean, cruelty-free, and available at most drugstores.
TikTok test: “Woke up with the same baby-soft lips. Can’t believe I’ve been paying triple for this.”
4. Dyson Airwrap vs. Revlon One-Step Volumizer Plus
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High-End: Dyson Airwrap Multi-Styler – $599
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Dupe: Revlon One-Step Volumizer Plus – $40–70
While the Dyson Airwrap remains the gold standard for heat styling without damage, not everyone wants to spend half a paycheck on a blowout tool. The Revlon One-Step Volumizer gives similar smooth, voluminous results in less time, and it’s been dominating beauty subreddits for years as the go-to Airwrap alternative.
Reddit wisdom: “It’s not exactly the same, but for under $60? Totally worth it.”
5. Tatcha The Water Cream vs. Bliss Rose Gold Rescue Moisturizer
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High-End: Tatcha The Water Cream – $72
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Dupe: Bliss Rose Gold Rescue Moisturizer – $20
Tatcha’s luxurious gel-cream moisturizer is beloved for its light texture and calming hydration, especially for combo or oily skin. But Bliss’s Rose Gold Rescue offers a similar water-burst texture and lightweight hydration, without the luxury price tag. It’s fragrance-free, vegan, and gentle on sensitive skin.
YouTube review: “Honestly, I couldn’t tell a difference after two weeks of switching.”
6. Giorgio Armani Luminous Silk Foundation vs. L’Oréal True Match Lumi Healthy Luminous Makeup
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High-End: Giorgio Armani Luminous Silk – $69
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Dupe: L’Oréal True Match Lumi – $13
Luminous Silk is known for its skin-like, buildable finish and weightless feel. But if that price tag is a stretch, L’Oréal’s True Match Lumi gives a similar radiant finish with medium coverage and a hydrating formula. It may not be an exact replica in terms of luxury feel, but for everyday wear, it’s a standout alternative.
TikTok buzz: “Blended them side by side—no one could tell which was which.”
7. Glossier Boy Brow vs. NYX Thick It Stick It Brow Gel
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High-End: Glossier Boy Brow – $18
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Dupe: NYX Thick It Stick It Brow Gel – $11
For fans of fluffy, natural brows, Glossier’s Boy Brow has long been the holy grail. But NYX’s Thick It Stick It not only mimics the hold and tint—it also adds serious volume and comes in more shades. Beauty creators love how buildable and budge-proof it is, making it a strong contender for best brow dupe on the market.
TikTok hack: Use a spoolie to fluff brows after applying for that laminated look.
High-End Looks Without the High-End Cost
Dupes aren’t just about saving money—they’re about being smart with your beauty budget. Whether you’re a student, a product junkie, or someone just trying to build a solid routine, there’s no shame in choosing a product that performs well without the designer markup.
With TikTok tutorials, Reddit side-by-sides, and YouTube reviews doing the legwork, finding high-performance dupes is easier than ever. So go ahead—glow, blend, and slay without the splurge.